Profile
Work History
Freelance Graphic Designer
Various agency and corporate clients, Jan 2015 – Present
Collaborating with businesses to transform complex ideas into engaging visual communications.
Managing projects from initial brief to final production, ensuring alignment with strategic objectives.
Developing a variety of materials, including presentations, infographics, branded collateral and event graphics.
Senior Designer
Kantar Media (now Fifty5Blue), Apr 2022 – Feb 2026
Led the in-house creative function (team of 2 designers and several freelancers), overseeing all creative output for global marketing initiatives.
Built the in-house design team from the ground up, hiring and mentoring a junior designer while managing my own design workload, budgets and deadlines.
Partnered with senior stakeholders across the business to develop creative solutions that strengthened brand visibility and supported commercial goals.
Set the creative direction for PR events, presentations, branded collateral and social content, keeping the brand consistent across every channel.
Principal Designer
Royal Docks London, Nov 2013 – Dec 2014
Collaborated with the development team on the Royal Docks regeneration project as the in-house designer.
Worked closely with external partners to create a cohesive place brand and comprehensive branding kit.
Ensured the branding kit was adaptable for all marketing touchpoints, enhancing brand visibility.
Corporate Designer
Press Association (PA Media), Jan 2011 – Oct 2013
Sole designer within the marketing team, independently leading creative projects and delivering the visual assets needed to support the wider marketing strategy.
Work spanned sales collateral, event promotion, website support, brand refresh and social content, ensuring the team had consistent, high-quality creative material across every touchpoint.
Education
2007 – 2009
MA in Communication Art & Design
Royal College of Art
2004 – 2007
BA (Hons) 1st, Illustration
Camberwell College of Arts (UAL)
2002 – 2004
BTEC Art Foundation Diploma
Wimbledon School of Art (UAL)
Design Skills
Integrated Campaigns
Brand Identity & Systems
Editorial and Print Design
Presentation & Scalable Systems
Infographics & Data-Led Campaigns
Organic and Paid Social
Business Skills
Language Skills
English – Fluent
Mandarin – Fluent
Italian – Beginner
Design Software Skills
Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Figma, Canva, Microsoft PowerPoint, Google Slides, Keynote, Figma Slides, Figma Sites, Framer. AI tools: Figma Weave, Claude Design, Midjourney, Canva Magic Studio
Nationality
British Citizen