CNN wanted to strengthen its pitch to advertisers by showing the breadth of its global audience across business, travel, sport and tech. The campaign concept needed to make that offer clear, memorable and stand out to media buyers.
Company
CNN
Timeline
1 week
Role
Infographic and Presentation Designer
Sector
Media
Project Overview
A set of infographics for CNN that turns data and research into clear visual stories. Inspired by Tetris, I built a concept of interlocking blocks and designed the charts, icons and layouts to bring key numbers and findings to life. The graphics work across multiple pieces of sales collateral and help audiences quickly understand the story behind the data.
Challenge
The challenge was to make complex numbers instantly understandable while building on CNN’s distinctive brand style. Every graphic had to be visual, accurate and informative, yet simple enough to read at a glance.
