Media Trends & Predictions is Kantar Media’s yearly thought-leadership report on where the media industry is heading over the next 12 months. The 2025 edition was the fifth in the series.
Company
Kantar Media (Fifty5Blue)
Timeline
3 months
Role
Lead Designer
Sector
Media Research and Data Analytics
Project Overview
Design of Kantar Media’s Media Trends & Predictions 2025 report, a flagship annual thought-leadership publication. I led the design across the cover, layouts, charts and supporting campaign assets, creating a fresh look for the year that still felt firmly part of the Kantar Media brand before transitioning into Fifty5Blue.
Challenge
Bringing many authors’ insights and data together into one cohesive, engaging report that works in print and on screen. Each section had its own voice and data, so the design needed a strong, flexible system that kept everything consistent while helping each prediction stand out.
