Panorama Panel needed a new brand identity to stand out and build trust with the people it relies on for research insights. The brand had to attract new members, encourage them to share their views, and present a credible, modern face to clients.
Company
Panorama Panel
Timeline
3 weeks
Role
Designer
Sector
Media Research
Project Overview
A new brand identity for Panorama Panel, designed to connect with members across a broad range of age groups. I created the logo, colour palette, typography and a set of brand assets, with a friendly, inclusive look that feels welcoming to everyone while staying credible and consistent across every touchpoint.
Challenge
Creating a friendly, trustworthy brand voice that encourages people to sign up and share their opinions. Research panels rely on trust, so the visuals needed to feel open and approachable while clearly explaining what members do and why their views really matter.
