Ipsos MORI’s Parent Pledge is the company’s commitment to supporting employees through parenthood, from leave to returning to work. The booklet brings its policies, guidance and the Parenting Network together in one friendly, accessible guide.
Company
Ipsos MORI
Timeline
2 weeks
Role
Editorial Designer
Sector
Market research
Project Overview
An internal booklet introducing Ipsos MORI’s Parent Pledge, setting out its support for working parents and the Parenting Network. I designed the cover, page layouts and supporting graphics, creating a friendly, accessible booklet that staff could easily read, share and come back to.
Challenge
Making policy content warm, friendly and easy to read, so parents feel supported rather than lectured. HR and policy information can feel dry, so the design used a friendly colour palette, clear structure and approachable visuals to make the pledge feel genuinely personal and practically helpful.
