I was engaged by an experiential marketing agency to support Samsung’s launch of the Galaxy Note7, one of its flagship smartphones. The launch centred on a high-profile live event, with social media used to build buzz and reach audiences online.
Company
A global experiential agency
Timeline
4 weeks
Role
Designer
Sector
Consumer Electronics
Project Overview
I created and resized campaign visuals for feeds, stories and banners, making sure product imagery, messaging and brand elements stayed sharp and consistent in every placement and size while following the strict Samsung brand guidelines.
Challenge
Keeping a premium, consistent brand look across many sizes and fast campaign turnarounds. The design had to keep the product hero and key message clear while adhering to the strict Samsung brand guidelines.
